GDPR - Privacy Policy - Business Partners

Business Partners - Privacy Policy

IA offers no business to consumer products, these Privacy Policies is for our friends and business partners, such as businesses, advertiser, publishers, affiliate agencies, ad technologies and industry organisations collaborating business to business. GDPR still applies and here's a brief of how we manage your data.


According to the Personal Data Act GDPR, we are obliged to inform you about how we process and share your personal information.


Upon signing up to newsletters, free reports, ressources, being invited by advertisers agencies or support members or any other registrations in our CRM systems or advertising platforms, IA collects and processes a number of personal data about you as a data controller.


We treat only the personal information required for the continuation of ongoing cooperation, us being capable og delivering services to you, support you or invoice you.


Personal Information and objectives

In order to handle ongoing cooperation, we collect and process the following personal information about you:


Your Business

Your Website

Your Name

Your e-mail address

Your mobile number


The purposes for which we collect and process the information are as follows:


Send campaigns orders and updates

Confirming new budgets

Confirming statistics

Confirming new clients

Notify you about advertisers interested in buying your services

Take care of ongoing cooperation

Sending newsletters (if you have consented)

Sending invitations to customer events

Shipment of Customer Satisfaction Surveys

Shipment of gifts, etc.


The legal basis for collecting and management of personal information.


The legal basis for our collection and processing of your personal data is the legitimate interests of IA in the course of ongoing communication with its customers and business associates supporting the GDPR.



When we collect personal information directly from you, you provide us with your personal information voluntarily. You are not required to provide us with personal information, but the consequence will be that we are unable to handle ongoing cooperation.




IA passes personal information to third parties in the following situations:


Your "public" media kit and contact details to advertisers and agencies.

Your available staff for managing orders, campaigns and advertisers.


When IA is required to disclose personal data according to the law or on the basis of a legitimate inquiry from public authorities. The legal basis for disclosure is legal requirements of GDPR and Data Protection Regulations.


Data Transfers

Data Controller acknowledges and agrees that, in connection with the performance of the services under the Agreement, Personal Data will be transferred to Influence Audience.

Influence Audience  may transfer Data to countries other than UK.

IA deploy the following safeguards if IA transfers Personal Data originating from the European Union to other countries not deemed adequate under applicable data protection law:

To comply with European Union data protection laws, IA only uses data storage services that are certified under the EU-US Privacy Shield. The Privacy Shield framework were developed to enable companies to comply with data protection requirements when transferring personal data from the European Union to the United States.

The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks

To learn more about the Privacy Shield Program, check the following resources:

The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce and the European Commission and Swiss Administration to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.

European privacy legislation:

Including the General Data Protection Regulation (GDPR).…

By using the Service, you consent to this transfer, data processing and storage of Visitor and Advertiser Data.


Length of data storage


We keep personal information about you as long as we need to take care of the intended purposes. Storage is in accordance with the rules on the limitation of criminal and liability (absolute deadlines), if applicable. If not relevant, we will delete personal information beforehand.


Your rights


You have - with the restrictions of the law - certain rights, including:


The right to access your personal information

The right to change incorrect personal data

The right to delete personal information

The right to have limited personal information

The right to data portability

The right to object to the processing of personal data, including automated, individual decision making.

You also have the right to appeal to a competent supervisory authority, including the Data Inspectorate.




You are entitled to - for reasons relating to your particular situation - raise objections to the processing of personal data where the home is Article 6 1 (e) or (f), including profiling based on these provisions. IA will then no longer process the personal information unless  IA demonstrates important legitimate reasons for the treatment that precedes your interests, rights and freedoms, or the processing is necessary for legal proceedings to be established, enforced or defended.


If personal data is processed for direct marketing, you have the right at any time to object to the processing of your personal information for such marketing, including objection to profiling, in so far as it concerns direct marketing. If you object to treatment for direct marketing, personal data may no longer be processed for this purpose.


Contact and Questions.


If you have questions regarding the processing of your personal information or the use of your rights, please contact



If you have any questions or concerns about this privacy policy? or our treatment of your personal data?

Please write to us by emailing

or by mail to:

United Kingdom

Influence Audience Ltd

The News Building 3rd floor, London Bridge

3 London Bridge Street, SE1 9SG, UK

Business ID: UK-10045697

United Kingdom

Influence Audience UK

The News Building, Essex

92 Avon Road, EMX 1RF, United Kondom

Tel: +44 20 8144 9099


Influence Audience Spain

Business Center, Mediterráneo 176 

Málaga, ES-29602, Spain

Tel: +34 605 398 511


Influence Audience US

Times Square, Manhattan

US-10036-5601 New York City, US

Tel: +1 (347) 535 0065